The keyword "Netflix" primarily functions as a proper noun. As a proper noun, it identifies a specific, unique entity: the American subscription streaming service and production company. It is consistently capitalized to distinguish it as a formal name, adhering to the standard grammatical rules for naming organizations and brands.
In contemporary usage, the term has evolved through common parlance to function as other parts of speech. Through the linguistic process of anthimeria (verbing), it is frequently used as an intransitive or transitive verb, signifying the act of watching content on the service (e.g., "Let's Netflix tonight"). Additionally, it often serves as a noun adjunct, which is a noun that modifies another noun, effectively acting as an adjective (e.g., "a Netflix series," "my Netflix subscription").
While its formal grammatical classification remains a proper noun, the term's functional shift into a verb and an adjective in informal contexts is significant. This linguistic flexibility demonstrates the brand's profound cultural integration and market dominance, where the name itself has become synonymous with the activity it facilitates. The correct part of speech is therefore context-dependent, though its foundational identity is that of a proper noun.
