The term "RCTI Plus" is a proper noun. It serves as the specific name for an Indonesian over-the-top (OTT) media service launched and operated by MNC Media, one of the largest media conglomerates in Southeast Asia. The platform functions as the primary digital hub for the content produced and broadcast by the media group's various assets.
The service's core functionality includes providing live streaming access to MNC Media's four national free-to-air (FTA) television channels: RCTI (Rajawali Citra Televisi Indonesia), MNCTV, GTV, and iNews. In addition to live broadcasts, the platform offers a comprehensive video-on-demand (VOD) library that contains a vast archive of past television programs, movies, and exclusive original series produced specifically for the service. Its content scope extends beyond video to aggregate other media formats, including news articles from MNC's digital portals, podcasts, and audio streaming, creating an integrated "super-app" entertainment ecosystem. It primarily operates on an advertising-based video on demand (AVOD) model.
Strategically, the platform represents MNC Media's digital transformation initiative, designed to address the global shift in audience behavior from linear television to on-demand digital consumption. Its practical application is to consolidate the company's extensive content library onto a single, accessible platform, thereby retaining its existing broadcast audience and capturing a younger, digitally-native demographic. This allows the conglomerate to compete directly with other regional and international streaming services in the Indonesian market while opening up new revenue streams through digital advertising and content licensing.
