The keyword "Shopee" functions grammatically as a proper noun. A proper noun is a name used for an individual person, place, or, in this case, a specific organization. As such, it is always capitalized.
In linguistic analysis, "Shopee" designates a unique entity: the multinational e-commerce company. It is distinct from common nouns like "marketplace" or "platform," which refer to a general category. In sentence structure, it can serve as the subject (e.g., "Shopee launched a new campaign"), a direct object (e.g., "The seller uses Shopee"), or the object of a preposition (e.g., "Products are available on Shopee"). The term does not function as a verb, adjective, or adverb.
Understanding that "Shopee" is a proper noun is crucial for the article's grammatical integrity and clarity. This classification dictates its consistent capitalization and its role as a specific name, ensuring that the text accurately and professionally refers to the corporate entity without ambiguity.